Join Mark Harris as he takes you through the journey of producing a product and bringing it to market from market research through to rollout.

Product Development:

• Learn innovation techniques to experiment with and develop a Minimum Viable Product using the five steps to building an MVP through story mapping.
• Using human-centered design refine initial ideas into a solid proof of concept by understanding the needs, benefits and interactions of the end-user.
• Storyboard, test, review and discuss your prototypes with a focus on the importance of modification, iteration and feedback to the continuing development process.
• Helping you understand how to evaluate your solutions based on the end-user and business needs.

Bringing a Product to Market:

• Understand how your product fits within the bigger picture, undertake market research to know your competition’s business models and patterns then develop your own masterplan for rollout.
• Communicate the value of your solution by understanding the wider business landscape and the end-user’s needs to pinpoint an effective communication strategy.
• Learn how to develop a roadmap or post-launch plan and build or integrate systems to support your new offer.
• Develop your elevator pitch to help secure new funding and clients as well as identifying success and growth criteria.

The workshop will include a complimentary networking lunch at 12.30.

Delivered by ATI2, this is a fully-funded workshop. Funded by the European Regional Development Fund (ERDF), ATI2 is 3-year £3.4 million project led by the University of Plymouth which supports business innovation across Cornwall and Isles of Scilly.

By registering for this fully-funded event you are agreeing to your registration data being stored with ATI2, the University of Plymouth and the Ministry of Housing, Communities and Local Government (MHCLG).